Kite is an architecture studio based in Oxford that is proud to deliver complete turnkey solutions for a range of properties. Their work transforms the spaces in which we live and work, designing and building interiors that reflect the people that inhabit them and the purposes that they serve.
They needed a refresh of their existing website design and a digital strategy to increase their visibility in Google and drive new enquiries.
- Lead time:
- 12 Weeks
- Architecture and Design
- Target Type:
- B2B and B2C
- Website Goal:
- Increase Website Visibility, Generate Enquiries
- Web Design, Web Development, Digital Strategy, Digital Marketing
- Awwwards - HM Award
- CSS Design Awards - Best Innovation
- CSS Design Awards - Best UI
- CSS Design Awards - Best UX
- Adobe XD Design
- WordPress CMS
- Digital Strategy
- 1x Project Manager
- 1x Web Designer
- 1x Front-end Developer
- 1x Back-end Developer
- 1x Quality Assurance Tester
- 1x Marketing Strategist
- 1x Digital Marketer
Kite challenged us to rebuild their website to create a digital identity that would elevate their business and appeal to their target audience.
Kite had a number of key goals for the new website. They were looking to improve their search engine rankings, generate new highly aligned enquiries, and convert more visitors into customers.
A polished design
We created a clean look and feel in line with Kite Creative’s brand.
Implementing the brand
We applied Kite’s brand assets into a digital format for the website, using shape and form to elevate the user experience.
The visual menu
Our team developed a visual menu to highlight Kite’s portfolio and stand out in their market.
We worked with Kite’s existing website designs to elevate the user experience and improve the search engine optimisation.
We took an image lead approach, drawing upon Kite’s bank of high quality portfolio imagery to engage visitors. We created a Recent Projects page using a grid format to showcase Kite’s portfolio and demonstrate a range of interiors and services.
A second tier navigation containing imagery was introduced to offer an alternative way of browsing the website, helping Kite stand out from their competitors.
Improving keyword rankings and organic traffic was a critical part of the Kite website redesign. They had good competitive metrics but their website code wasn’t strong enough to leverage these metrics to secure the ranking positions in Google.
We identified pages within the Kite website that could act as landing pages for organic search traffic and started to build up keyword groups around them. The goal was to to drive traffic into these pages directly from the search engines rather than all traffic going via the homepage. This would increase alignment with prospective customers and reduce bounce rate.
A gap analysis was conducted to highlight the keywords that Kite had the greatest statistical chance of success with and the best keywords were optimised for throughout the site.